Learning Outcomes of Educational Usage of Social Media: The Moderating Roles of Task–Technology Fit and Perceived Risk

This study aims to explore the moderating roles of task–technology fit (TTF) and perceived risk (PR) in relationships between educational usage social media (SM) platforms its use outcomes. is better understand potential benefits using SM for purposes provide thorough insights on how would influence students’ We conceptualize outcomes through three-dimensional factors: satisfaction, academic performance, impact learning. further hypothesize that TTF PR have negative moderation effects variables In addition, we examine gender differences multi-group analysis. Data were collected from a state college Palestine self-administered survey, Smart-PLS was used data analysis model testing partial least square–structural equation modeling. The findings reveal has significant outcomes, whereas insignificant effects. Despite interaction TTF, positive Furthermore, only indicate three variables: information sharing, PR.